![]() With Alula, Liya created the type of support she had wished for during her own treatment.Ĭreating a company starts with an idea, and it is sustained by passionately serving the people you founded it for. She set out to design a pseudo gift registry for cancer patients and ended up creating something much bigger: A service dedicated to supporting patients through cancer with products, advice, community and frank conversations. Liya founded Alula from her hospital bed. ![]() We interviewed CEO and Founder Liya Shuster-Bier about her journey with cancer, closing her fundraising round, and creating a new product in a niche category. After receiving several pink ribbon blankets in response to her diagnosis with non-hodgkin’s lymphoma, she made a striking realization: Our communities desperately want to support us, but they don’t know how. Alula, which launched in January 2021, is a radically honest resource that supports people, families, and friends through the entire lifecycle of cancer. Cancer Care & Research Community Cancer Health Equity Institute. Liya was undergoing chemotherapy and her friends were trying to help. is a Professor for Community Health and Preventive Medicine at. As a female CEO, cancer survivor and immigrant from Baku, Liya is proud to speak on the struggles of fundraising for women-owned businesses, and how her experience of facing down death has radically changed her style of leadership. Liya Shuster-Bier is the founder and CEO of Alula, the first digital platform to help cancer patients and caregivers navigate the symptoms of cancer treatment and everyday clinical care outside of the hospital.īefore founding Alula, Liya began her career in community development and impact investing, starting out on the corporate currency derivatives team at Goldman Sachs. But what she didn’t know was that she was about to go to battle for a better future for all cancer patients, everywhere. When Liya Shuster-Bier was diagnosed with cancer, she immediately cut off her hair, froze her eggs, called her friends and prepared for a fight.
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